We all know the effect that a well-done movie trailer can have on moviegoers. From the nerve-wracking ones that make your heart pound in that 30 second time frame to the ones that make you want to wet your pants because it looks sensual or it looks funny. The effect is noticeable as you can hear murmurs of “I’ve got to see that movie” or “wow that looks so good.”
A good trailer is key. They’ve got minutes or even seconds to entice you with carefully chosen snips that are in the perfect order to the perfect music and perfect words. They’ve got to show off their materials to woo you and make sure you’ll be in those same seats on the opening day.
But what about for books?
Book trailers are similar to movie trailers that are designed to generate interest in a particular book. It seems a lot of our dear authors are now using it to spice up their book promotions because let’s admit it, marketing is a dubious endeavor.
Evidently someone thought that book trailers are good marketing idea especially for the wired generation where “YouTube-ing” and thirst for all things visual are always present. So why not hook your audience in a different way?
Admittedly, call me bias but YES, I enjoy
watching them making them. It reminds of the different emotions I felt while reading the book. I remember one of my friends mentioned that she hated trailers, in fact hated any kind of image about what might be in the story. For me, I love seeing how another person sees it. It thrills me everytime to know that a reader views it the same way I do. But overall, it’s the words, the music and storytelling that appealed to me. So my question is…
Do you like book trailers? Do you watch them? Do they ever make you decide to buy a book? Which ones have you found to be done really well and memorable?
And for authors, do you find them to be an effective marketing tool? Would you consider having one?
Today, I am so excited to welcome three of my friends and I consider some of the best book trailer makers we have now. Let’s get to know them better and find out how they started in book trailer making.
Welcome to the blog Becca, Heather and Kristy!